4 March 2021 | 6 min read

12 Natural Makeup Brands You Will Love To Use


As we’re becoming more and more conscious about what we consume, we must also become more informed and aware of what our skin consumes. We all know how significant and widespread the emergence of ‘natural’ makeup brands has become. These days, the plethora of organic makeup brands are richly pigmented, have beautiful applications and sit, and their synthetic counterparts. Some of you might already be using natural makeup but aren’t even aware; hence, before we dive into our favourites, here some clarity about what ‘Natural’ really means. 

Any product that claims to be natural or organic is not necessarily safe. ‘Clean beauty’ is a more acceptable term to use, which means it is eco-friendly or sustainable, and their benefits are as follows: 

  • They are non-toxic, which means they have minimal exposure to harmful ingredients like paraben, which is mostly bad for pregnant women at high levels 
  • Do you find yourself being sensitive to strong odours? Organic cosmetics are generally fragrance-free, which might be an ideal alternative for you
  • You will have reduced risks to allergic reactions since using natural makeup without preservatives, fragrances, and dyes can limit your risk of skin irritation.
  • If you have sensitive skin, it could flare up if you don’t use plant-based ingredients, unlike traditional makeup 
  • They contain ingredients that are great for skin health, like avocado oil and Shea butter, among others. 
  • Some might additionally be cruelty-free

So, don’t miss out on the labels. Read through and make sure you feed your skin well! Meanwhile, if no one told you this before, here you go: Your beauty routine could be harmful to the environment due to animal-tested products, ingredients destroying forest lands or even plastic packaging. So, step up, make a change, and adopt non-toxic and natural makeup brands that leave a minimal carbon footprint. 

Tip: Use digibank debit card and get some great offers and discounts on buying your makeup products.

Here’s listing some International as well as Indian natural makeup brands that are undoubtedly eco-friendly and sustainable. 

1. 100% Pure

100% Pure provides a wide range of makeup, hair, skincare, and body products, all created with natural ingredients. Their vision is to make the world’s purest line of organic cosmetics and all-natural products. The brand is diligent and doesn’t compromise on its sourcing and methods. 

Moreover, their vegan range contains natural vitamins, essential oils and high-performing antioxidants that shower your skin with all kinds of benefits. They are known for their eye creams, foundations and even offer shampoos, soaps, etc. Most importantly, it has all kinds of organic products that complete the cycle of beauty and self-care routine. 

2. Cocokind

Some brands make you feel empowered, and Cocokind is one of those. Besides uplifting women through their ethos and products, they provide a conscious skincare line of products. What makes it different? Well, it cares about you so much that its range might be smaller than others but dispenses a super affordable collection of makeup. 

For example, their cheek and lip tints use beetroot to bring out a rosy tone to the skin, while mushrooms are a part of their extracts and powders. They also use Matcha, Tumeric, and many such effective natural and ingredients in their formulas. Above all, their most exciting offering is to make women feel good about looking good by granting financial aid to female entrepreneurs. How amazing is that?

3. Ilia Beauty

The best kind of natural makeup’ is when brands manage to make concoctions of powerful and clean ingredients with nourishing oils to make sure your skin is vitamin-induced. Here’s one of those ideal brands that believe in making their formulas from scratch ensuring your makeup I as clean as possible. Not just that, they have compact collections for travel as well as multi-purpose products for maximum efficiency.  

Ilia products are not only favoured for their purity but also for their premium quality and luxuriousness. Be it eye shadows, lipsticks, or illuminators – Ilia Beauty has multiple base products for various skin tones with efficient and easy application. 

4. Juice Beauty

Juice Beauty roots from the ethos of designing meaningful as well as healthy products in the beauty industry. Their skincare range is not only clinically validated but also lays out vibrant plant-pigmented cosmetics. Their entire makeup collection is vegan and cruelty-free whilst adopting sustainable  production methods and sources. First, the foundation of organic botanical juice (explains the name), avoiding petroleum fillers or extra water, each piece is powered with antioxidants besides concentrated skin-care benefits. Get ready for guilt-free makeup on your skin. 

5. W3ll people

Are you one of those Kardashian-nude-world-winners? If yes, then W3ll People will manage to give you the most perfect ‘no-makeup’ looks. Their natural cosmetics are cruelty-free and styled to nourish and calm the skin while layering it with the right amount of coverage and colour.  

Essentially, their a versatile brand with affordable products in their kitty with an edge because of being handcrafted, especially since more than 30 products are EWG-certified. Check out their vast collection of foundations for all kinds of skin tones that leave you beaming and glowing! 

6. RMS beauty

RMS’s philosophy is instilled by the conscious founders who believe in raw, natural, and food-grade cosmetics and a chemical-free makeup brand. Apart from their products, making you feel grand and luxurious, RMS is known for its multitaskers collection that is a rage in the current market.  

Their vibrant colours, nourishing formulas and rich shimmers illuminate your skin and enhance your beauty routine regardless of the style you want to put on. They dedicatedly strive at transforming the way people use makeup through their GMO-free healing properties, thus being one of the most wholesome non-toxic beauty brands out there. 

7. Au Naturale

Crowning as a pioneer in the organic makeup industry, Au Naturale has created revolutionary products since 2011. What’s intriguing is that it was founded by a nuclear analyst who was looking for cosmetics that provide safety and nourishment through vegan, gluten-free, non-toxic, and paraben-free products. Well, he made it, and these natural cosmetics are thoughtfully made, so they don’t cause skin irritation or allergies. Their foundations and lip colours are classic and trustworthy. We can promise that your vanity will have an ethical substitute for each product from their range. How’s that for being not compromising on quality and variety!  

Here is a list of some best Indian natural makeup brands that are eco friendly and does not harm your skin.

8. Pahadi Local

You can quickly call them the mountains’ jewels since they come out of the Himalayan treasures and land right onto your skin. Pahadi Local’s products come from Shimla and contain ingredients with healing properties. From the origin to the execution, this brand manages to leave a minimum amount of carbon footprint. The purest forms of products are sourced from the local Pahadi community, filtered with a muslin cloth to retain the essentials, and delivered to your doorstep. 

9. Daughter Earth

Daughter Earth started with the quest to make non-toxic skin products, but their USP lies in being reef-friendly and earth-friendly too. So, feel free to use any of their products since none will possibly harm the environment, and they are invariably great for your skin. Their range includes face mists, body oils, lip balms and even serums lip balms that help reduce lip pigmentation. So, to your natural cosmetics list since they are vegan and cruelty-free and 100% preservative-free. 

10. Ruby’s organics

Ruby’s Organics lays out an extraordinary range of make-up that includes concealers, highlighters, foundations, bronzers, lipsticks and eyeshadows. All their products are 100% free of chemicals and synthetics, and if you fall prey to dry skin issues, this brand is excellent for hydration you because of the unique contents like jojoba oil, shea butter, etc. don’t dry your skin because they contain beeswax, jojoba oil, shea butter and more. They are free of all the paraben, petrochemicals, cruelty and makes you feel good in your heart, not just on your skin. 

11. Khadi Naturals

Khadi Natural is power packed with beautifully curated natural ingredients like neem, lemongrass, aloe vera, cucumber extracts and even herbs. The shampoos and soaps are famous for being chemical-free, paraben-free and overall helping hair and skin routine enhance natural cleansers. 

Here’s a double whammy: their shampoos are known to have enzymes that repair dead skin cells on the scalp and also double up as a smoothing conditioner. Go for it with zero guilt!

12. Kama Ayurveda

Indian ayurvedic methods are not just full proof but have trickled down from generations and are stuck by due to their significant impact. Kama Ayurveda’s treatments have been developed with precisely these century-old sources from Tamil Nadu, South India. 

Their ingredients include extremely natural products like eucalyptus, ginger, beeswax, patchouli, and a lot more. Moreover, their products are lack artificial fragrances, parabens, petrochemicals and added colours. Thus, maintain cruelty of no kinds. Most importantly, this brand is well known because they collaborate with small-time farmers for locally sourcing ingredients as well as support forest communities on the whole and any cruelty. We’re sure you are feeling rejuvenated and stress-free after using their range of products. Yes, they have natural calming properties. 

Here are names of a couple of more clean and fantastic Indian organic cosmetic brands you must check out: 

You and your skin both deserve to breathe consciously. 



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